Total searches analysed
0
Across the 40 European markets included in the study.
Find the missing piece
Which European countries are searching hardest for car parts, repair help and replacement pieces?
Ovoko analysed Google Keyword Planner search demand from June 2024 to May 2025, then compared results with passenger car totals to reveal where online demand is highest.
Key findings
Highest total demand
UK
388,200 searches, the largest raw search volume in Europe.
Highest per-car rate
96.36
Searches per 1,000 cars in Liechtenstein, the strongest normalised rate.
Top brand
BMW
Europe's highest brand search-demand score at 396.1 per 1m cars.
Explore Europe
Hover or tap a country to see its ranking, raw search volume, search volume per 1,000 cars and repair-search index score.
Loading map
Ranking explorer
Use the table to compare countries cleanly. Tap a row to update the map and country card above.
Brand demand
The brand explorer shows which manufacturers draw the strongest search demand for car parts across Europe and in notable local markets.
Methodology
The page uses the campaign's Google Keyword Planner search data and Eurostat passenger-car inputs, with rankings presented as indicators of online demand.
Search data
Relevant keywords related to car part replacements and repair needs were gathered from Google Keyword Planner for June 2024 to May 2025.
Country comparison
Raw search volumes were aggregated by country, then normalised by registered passenger cars so smaller and larger markets can be compared fairly.
Brand view
Brand-specific queries were grouped to identify the manufacturers with the strongest search demand for parts in Europe and selected countries.
Important: search demand is not a direct measure of breakdowns, mechanical failure or vehicle reliability. It reflects online interest in car parts and repair-related information.